Working with Hermès’ executive team and collaborated with Columbia MBA students to design an integrated digital platform. Assisted with ideation, brand strategy and design of the Hermès Storybook app and “Carousel Concept”.
At Louis Vuitton I worked on the advertising team on national and regional media strategies with media planning and analysis. Worked closely with publications such as Vogue, WSJ, NY Times, Esquire, Style.com, Whitewall, and more. Helped spearhead their digital advertising strategy on mobile and tablet.
Led strategy and brainstorming on product concept with prospective clients. Owned and operated pipeline of new business leads generating $1M in sales. Helped on special projects within Fueled’s operated co-working space leading to partnerships and events with Google, Twilio, and TriNet.